Solutions for Advertising

Manage online communities that cross administrative and geographic boundaries, easily share and distribute large files, reduce customer support and IT costs.

Background

An advertising or marketing communications company often consists of several semi-independent agencies. The agency is usually broken down into a number of different account teams.

People interacting with one customer can be working for different agencies. They can be located in different offices worldwide.

To deliver a consistently high level of service to customers, the advertising company must ensure that its creative and business people can collaborate effectively across geographic and agency boundaries.

Create online communities

People from different countries and agencies can join one online community and collaborate by participating in workflows, uploading documents, posting comments and forum messages.

Share any number of large files over slow networks

Some types of files such as videos, audios, and high resolution images cannot be easily uploaded. They are now stored on FTP and file servers maintained by the different agencies.

You can install Infostoria agents on the FTP and file servers and use the agents to publish information describing documents, videos, and images in Infostoria communities.

Community members can preview files in a community and then retrieve them directly from the file servers with help of Infostoria agents and content delivery appliances.

A team in Tokyo can now easily find and download a video stored on a file server in London.

Reduce IT and customer support costs

The end users do not have to learn FTP in order to share large files across teams and agencies. This dramatically cuts down on the customer support effort required.

It is also no longer necessary for people to send email messages with large attachments. This significantly reduces the network and email server infrastructure requirements.